Pulse, the newsreader that LinkedIn possessed in April for $90 million is going to be the major highlight of this professional network in near future. With this, LinkedIn users will be able to get the mix of their preferred news items both on LinkedIn and pulse.
Offering more personalized content to its 259 million users is the main objective with which pulse has been introduced. The app for pulse is likely to get updated too. Hence, the integration of pulse and LinkedIn has prospects for high user engagement.
What’s for the users?
→ Now you can comment and like the content on pulse and the interactions will be visible like updates on your LinkedIn page.
→ You can use the app for Android and IOS for better access.
→ The channels being followed by you on LinkedIn will be synced automatically with pulse.
→ You can login to pulse with LinkedIn ID and it will help pulse reveal relevant news according to who you follow on LinkedIn.
How Pulse is going to benefit LinkedIn?
This visual refresh is not only believed to increase the network but also going to be used as important social media strategy. As a rebranding act, it is driven to add more relevance to the news experience so that the average time spent by users on LinkedIn pages can be increased. As per industry experts, it will bring fair increase in its advertising revenue too.
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