Shopify is an e-commerce platform that rules the market of hosted shopping cart software for its uncomplicated features and easy access. It has been driving both the starters and established entrepreneurs to get started online and make their products/services available on web. After bringing comparison of Shopify alternatives in our earlier post, we are examining below the pros and cons of it, which will help you, decide how appropriate Shopify is for setting up an online shop.
Why Shopify is a Rage?
There are more than 100 templates to choose that allow control over your design. Apart from this you get free trial to check its feasibility for the market you are going to cater. Similarly there are alternatives in packages too, which let you to opt for the pricing as per your need but that does not reduce the limitations it has.
What makes website owners look for Shopify substitutes?
The very first problem with a hosted solution like Shopify is that it restricts functionality as no customization is possible with web templates that you select for an online shop. Although, it saves you from the hassles of creating a shopping website from the scratch but leaves you with limited options to woo your target customers. If you decide on getting add-ons to make it more functional, then too it puts extra cost on you because each add-on or plug in is charged additionally. On the contrary, an e-commerce store developed through free development platforms cost you one time only, so the ultimate cost on Shopify is no less, as it seems in the beginning.
Limitations of Shopify as a turnkey solution
• You never own your website as it is being rented out by the system owner to you in exchange of monthly fee.
• You have to pay additional cost i.e. a small fraction of each transaction that takes place. In the long term, it proves disappointing as your business grows up.
• A hosted solution does not help in building up brand identity and customer loyalty as compared to your owned online store.
FATbit believes that making your products available through a web page does not assure you of sales. There is a considerable distance between availability and salability, which means that your business must display a reason for which your target audience will choose you.
Being available is not always meant to being saleable too. Hence to launch your business differently
For that, you need to look for Shopify substitutes which can launch you differently and brings you on the list of users’ favorites. To serve your business purpose best:
→ Choose a platform that adds value to the products and services you offer.
→ Create a difference in your website features & functions by opting for custom web design.
→ Focus on high functionality for placing your over web as a products/service provider that consumers look for.
There are no two views about the ease of choices that Shopify Shopping Cart Software gives you for an ecommerce setup but you cannot expect enough for your shopping portal, when it comes to personalizing features. Lack of flexibility kills the user experience and halves down your selling potential, so analyze the good and bad that come affixed with a store like this, before you go for it.
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