You may have heard many a times about ‘best SEO techniques’ & ‘best SEO trends’ but there is nothing like best or worst. What differs is the work & approach of specialists in various companies that handle SEO. So, your focus must be on the company you hire for search engine optimization & not the lousy tips and tricks spread across web. (To develop valuable insights on SEO, follow blog of acknowledged firms or industry experts)
The top professionals you appoint for SEO today are more concerned about ‘targeted’ traffic than ‘just’ traffic so that a business can convert the visitors it receives. Hence you can learn from the work approach of such specialists to decide who the right SEO partner for your business is.
Read the following common practices followed by SEO experts to check out the ranking troubles without a fuss:
- Research & Plan
By research we mean statistical analysis based on specific tools. There are dedicated tools for keyword analysis, competitor analysis and user behavior analysis. Such tools eliminate guesswork & estimations thereby help further planning. You cannot miss increasing targeted traffic if your plan is backed up by effective research & analysis. - User-focused Content Sharing
The purpose of content in present day optimization is to offer value to search engine results. The ethical SEO companies do not use it unreasonably for sharing links or targeting keywords now. They focus on user experience so as to meet Google guidelines and share content that is relevant to user search.
Choose a Strategic Plan of Action, if your Search Engine Rankings do not show progress
Hire Expert SEO Company- Conversion focused SEO
Targeting any-which traffic is now a thing of past. The relevance of convertible traffic has come to the scene due to stiff competition for sales on web. It includes target audience research as well as website analysis that’s why a strong conversion strategy plays important role in SEO. - Say No to Over Optimization
It must be your concern to check when you hire an SEO agency to check whether it focusses on over optimization or ethical optimization. Undue optimization includes unnatural linking, sharing copied content in bulk, tricking Google algorithm etc. All these activities can lead to penalization under panda penguin or manual spam action. So, companies that offer white hat SEO stay away from it and follow webmasters guidelines to get relevant & stable traffic.
It’s a common saying that “face of SEO has changed”, but no SEO companies bother to define what actually has changed. It’s not the algorithm but approach towards SEO that has changed due to Google’s strict guidelines. The activities remain same but you cannot trick them to manipulate algorithm now. So, the techniques followed by specialists are highly recommended for businesses that are purely dependent on search traffic for sales.
Above-said recommendations come from SEO specialists of a reputed company named FATbit. If you need any consultation or have queries related to it, send them to team or simply share below in comments. The team will get back to you shortly with a pertinent solution.