You would have come across many SEO case studies till now and many of them would give you bombastic numbers showing the magnitude of milestones achieved. Here we don’t want to sound like all those success stories that you read last since we want to bring your focus onto the techniques that bring about a change in a website’s search engine rankings.
Company Overview: This case study belongs to a prominent US supplier of indoor & outdoor digital displays known as ADS (ADsystems).
SEO Strategist for ADS: FATbit- An Indian SEO Company with 60+ team members working for global brands.
Case Study: The agency hired by AD SYSTEMS worked on improving traffic as well as improving rate of revisits. Senior designers & SEO team jointly assessed the conditions before creating a plan of action. It began with two of the essential checks:
- Thorough market Research
- In-depth Keyword Analysis
The team focused on highly demanded products and worked on targeting them after complete project research from SEO point of view. The results acquired are the outcome of consistent optimization efforts & user focused strategies.
- CONVERSION RATE got up 47%
- Returning Visitor increase = 39%
- Page reviews improved by 78%
- Bounce rate reduced by 63%
Not just the traffic, visits & revisits increased but the average visit duration too got up to 61% and the best part is that it’s quite stable. Now, here’s the point where the role of white hat SEO actually matters. We usually talk about search engine rankings when consulting SEO companies for traffic improvement. That’s certainly the core of it but present day set-up is changed a bit. I tell you how SEO has changed & how it works today.
How SEO helped Businesses get increased Traffic, Conversions & Sales?
Read Success StoriesSEO is all the more important & unavoidable but what makes it work?
White hat SEO is the right way to improve your business presence on web because it gives stable results & safeguards your online visibility as no algorithmic update like Panda, penguin hence affects your rankings. AD Systems is actual proof of how constant and ethical SEO planning can give unwavering and value-added results. The website is being managed by its SEO agency since past two years and neither it faced any harm from latest Google updates nor saw downfall in rankings, visits or search traffic.
The companies that promise instant rankings do not bother about regular traffic generation, conversions or visits & focus on any which keywords to show you higher in SERPs. The traffic received for wrong keywords never convert moreover the visitors don’t stay on a site that they weren’t looking for.
The trend of hiring optimization companies is not new among online businesses but challenges they face are quite fresh. With Google keeping strict eye on search engine violators & trying to improve search results, it is impossible to dupe the current algorithm. So, better search for optimization experts who understand this and can deliver the best possible results.