There are numerous assumptions about artistic web design process & numerous ways of handling those norms. The first thought on art website is usually of having a supposedly beautiful page that can soothe a visitor’s eyes. But, that sadly is not the thumb rule for all creative websites. Instead of Making it Overly Artistic, Website design advisors suggest you to decide first the motive of you website.
Do you want to promote ART or Sell your ARTWORK?
There are basically two types of artistic websites, one that aims to showcase an art, make a name or share work with larger public & the other to sell work of art. Both the sites have a different web user interface due to different goals. You cannot follow similar web design technique for creative websites with different purpose.
Understand The Design Layout of Artistic Websites First:
- Color: Choose colors that appeal visually.Website design advisors suggest following a theme for creative websites based on one’s art field. For instance, keep a lighter tone for displaying wedding photography & classic shades for selling antiques.
- Text: Experiment with different text formats for your art website. For promotion of art, creative designers always choose trending fonts & novel display features. Websites for artists to sell work however cannot play much with text as it can hurt their online sales.
- Style: Currently Art web designers choose innovative & unconventional visual themes for build a unique UX. You may see more of single page web designs rather than typical multi page website.
- Page Size: The page size depends upon the content, images & information offered on it. Artistic professions have more of images to display & less of text so the page size usually goes longer.
- Graphics: Graphics file format & quality of images both play equal role in making an art website useful. JPEG and GIF for animated graphics are the two popular image formats trending in 2014.
Creating usability in artistic websites is a tough task. So, most of the Design Companies tend to commit few COMMON MISTAKES while making a platform overly artistic.
- Adding visual appeal at the cost of website usability. They forget that a user will not see the good work until he finds it easy to browse more
- Art websites are usually long & have images that take time to load, spoiling the browser’s user experience. A heavy site takes even more time to load on mobile devices.
- Navigational errors add up against creative websites and these happen to be the most common blunder of creative web designers. Unclear tabs & menus do not showcase a unique web design process but certainly confuses a visitor.
- Users never click on links that blend with the look of remaining content, which destructs the purpose of placing links on a site.
- Adding excessively moving graphics or using flash that leads to users leaving your page as it takes a long time to load then.
- Using buttons with unconventional shapes that never get users attention and do not get clicked.
- Creating a mishmash of images & bad labeling makes an unpleasing Portfolio. Users do not scroll more when they find it complicated to explore.
Want a website that reaches Art Lovers easily & gets noticed Too?
Hire Creative DesignersThe Best Art Website according to Website Design Advisors
- If it’s a website for artists to sell work then offering security to buyers is a must. Adopt a web user interface with secure functionality.
- Whether for selling or just promoting your name, you must have a blog to share topics of your field & a separate section for upcoming events & shows.
- Have a picture gallery, video streaming area that is easy to access, download & share.
- Integrate social media features to art website so that people can talk about you on social networks too.
- Use latest web design style to make your website unique. For example the parallax theme is the current web design trend in creative world.
- Focus on conversion if you have displayed craft work, merchandise or any of art products to sell.
- Create a website for visitors- make them Google & Bing friendly
FATbit delivers innovative websites to art professionals. We have worked on many websites for artists from various industries like photography, painting, music, makeup artists etc. Our creative advisors suggest you to build your platform with a definitive goal. Decide first whether you seek creative exposure, commercial success or both. Only then move on with the idea of website creation.