To build an eCommerce website you can learn a lot from stores that are already running successfully online. Every store around you has a different website structure to support its specific business goals. Studying what others have adopted and how it is benefiting them will help you build eCommerce business successfully.
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Read the Unique Design Elements of successful Ecommerce Stores analyzed by us:
- Banner
All the top selling eCommerce websites have a wonderful banner that grabs visitors’ attention quickly. You may usually see offers and new products on these banners. By keeping them on home page eCommerce sites inform shoppers about the latest thing. Convincing tagline and images are the secret of best eCommerce banners. - LOGO
No business can stay in customer memory without having a clear and remarkable logo. For Online shops, it becomes more important to design a logo that can appeal visitors instantly because it’s the first thing that gets noticed on a site. We studied logo of all Successful eCommerce companies and found out:
- Horizontal logos have a better impact
- Using more than two colors destroys impression
- More fonts kill the purpose
- The best ones are Simple Designs with a meaningful display
- Don’t forget to give enough time to your banner and logo designs whenever your online store is in design phase. It does not much add to your Ecommerce web design cost but guarantees better returns. So, don’t miss this chance.
Logo and Banner are the attention grabbing point- Make them Impressive and Engaging Also Read
Pick Complete Design Package for creating new Online Store- Trustmarks & Similar Elements
The small images somewhere down or in the middle that you see on many eCommerce sites are Trust marks added to grow buyers trust. You can add the trademarks of associated partners, certifying body or other accreditations that show people that you can be trusted. SSL certification, Business Bureau memberships & some other credentials can be added for that matter.
Including detailed product descriptions, product reviews and testimonials also helps build credibility and trust among online buyers. - Navigation Structure
Navigation is important for any website whether its eCommerce based or a normal business site. The most prominent feature of a good navigation structure is that it has minimal clicks and still offers ease to find different sections.
Stick to one principle i.e. making it easy for customers to find what they want and that too as quickly as possible. Other two important features that you will see in the best eCommerce web designs are Product Filters and consistent navigation. Product filters serves the purpose of narrow product search and consistency is important because all traffic does not come through homepage. The visitors that come from other pages must find your navigation consistent to the pages that directed them. - Payment Options
Your ultimate aim is to make a sale, so provide enough payment options. You can use small images as icons to display credit cards, debit cards, cash on delivery, PayPal etc throughout your website. It simplifies information arrangement and users quickly get to know all the payment options. Customers don’t hesitate to pay when they know they are getting reliable options to pay.
With all the design elements stated above, you can create a powerful storefront and sell products/services to larger audience. Just make sure to focus on latest trends and consumer behavior to make them work.
FATbit makes eCommerce designs that attract, engage and sell. With its unique design treatment the agency has been able to establish many eCommerce brands globally and Xopso is one of the success stories that confirm its expertise. The agency advices you to follow analytical approach while you start eCommerce business.