Frequent Google algorithms have made online marketers and website owners rethink their link building strategies. The doubts and queries about futuristic link building are aggressively being discussed on discussion boards and blogs.
Here are the questions that are occupying the minds of marketers looking for quality link building tactics and business growth;
→ What link building strategies do you use?
→ What link building strategies do they make use of?
→ What link building strategies offer long-lasting effects?
→ What link building strategies are you currently using?
→ What link building strategies work for you?
→ What link building strategies are effective?
→ What link building strategies to adopt?
→ What link building strategies do you recommend?
→ What link building strategies actually work?
Businesses and web entrepreneurs are very interested in search engine traffic. This often makes them do experiment with link building Strategies & practices widely covered in blog posts.
That said, a lot have changed in the past years and implementing some of the listed tactics with half knowledge might even harm you. It is obviously time for an upgrade to keep in tune with the changing scenario.
Let’s first understand what changes have come in the past couple of years in link building strategies;
Before The Invasion of Google Penguin
Link building was more about quantity rather than quality. Shoddy SEO practices were widespread, and highest number of links promised results. Much thought wasn’t required to score with Google. All of it however changed when Google’s Penguin update came out. Link building strategies got a major overhaul.
Post Penguin 2.0 & Damage Control
After the arrival of Penguin, marketers announced the demise of link building. The concept lost its sheen and was overshadowed by social media. Some marketers still play the link building card and promise search engine dominance.
Multiple Penguin updates affected ranking and SE positions of businesses all over the world. All of it sadly tarnished the concept of link building and popularized Penguin recovery services.
Link building is not dead. It needs an upgrade.
The link building of good old days is almost gone. What has emerged from its ashes is far more promising and logical in approach. While there is no agreement in one single name, we call it ‘connection building’.
It is the most modern and scientific version of link building in which a bond is established with client’s target audience and strengthened over the passage of time. This can be done by using any form of online media. Once the connection is strong, traffic is consistent and brand grows on its own.
Links still matters
Links are the essence of web and would never escape the purview of online marketing & optimization. Our processes aim at using them along with other media to engage the people that matter for clients.
If you wish to learn more about our link building strategies, request a free session with our team of marketers.