Which ecommerce website trends will lead 2014 is a question that has already gained enough attention of online marketers. Much has been read and said on this but one thing is common in all studies that consumer is the king. So we have tracked consumer’s behavior for 2014 to figure out how ecommerce will change in the coming year. Read below, what will be the key factors to focus on and which are the new things to explore:
Mobile customers targeting
According to a report by pewinternet.org almost 65% of mobile users use internet and one out of five does every online activity through phone. Considering this stats, it is going to be a necessity for online businesses, to attract mobile users as the figures are still expected to increase.
By any means, you will have to make your website functional enough to give the best mobile browsing experience. Quick search filters, less ad/promotional content, no unnecessary details are few of the highpoints you need to take care of.
Prompt Solutions
The best and worst trait of technology is that it keeps advancing each day. What was new to your consumers in 2013 is old today, as they have turned habitual to it by now. To retain their interest in your brand, you will have to continue offering them newer comforts as well as maintain the past standards. Since ecommerce is based on a set of technology too, it has to be sound, perfect and recent. Two major areas to look under this would be:
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i. Customizable Cart solutions
Customizable Cart solutions will help you optimize your checkout process. A customizable cart will help you display the return policy, best price guarantee, and privacy assurance, ‘continue shopping’ and ‘easy check out’ buttons anywhere you want. Thus a customizable cart will help you decrease the decision time of a visitor and help convert them faster.
ii. Faster loading
Site loading time has always been crucial and it’s more now because the count of people accessing online stores from remote locations and devices has also gone up. Forget too much, if your website takes three seconds more than your opponent, you are likely to lose the visitors.
Today’s consumer is impatient and demanding, you will have to keep this in mind and do frequent site speed testing whenever a page design is updated or new products are added.
Promotion to link customers
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i. Cross selling & up selling – Using sales techniques that induce customers to indulge in more shopping is a must. The raising competition asks for employing cross selling i.e. to sell further to an existing buyer by giving more options. Similarly, up-selling calls for marketing more profitable items by suggesting products of higher value or margins.
ii. Coupon codes distribution - Using daily deals platform would be a viable option, if you want to see your business among the top ecommerce entities.2014 users are tech savvy individuals; hence you can reach them through various deals & offers. Just find right spots to put your offers. It can be done through your own page or a mobile app that gives real time updates to buyers.
iii. Retargeting visitor – When a visitor lands on your site but leaves without transacting, there is something to do with his buying preparedness. If there is no disappointing error at your end, then retargeting him will bring him back.
Forget static marketing and aim at remarketing to regenerate your customers’ interest through social media networks. By retargeting this way, your ads will appear on pages that the potential buyer views regularly. Another way to bring your customers back is sending emails to customers with details about abandoned carts.
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These are the three must have solutions for ecommerce websites that seem to shape the future online selling. For a better insight you can take our consultants help and get ready with a website that sells more.
FATbit is a global web design company that has worked on 2000+ projects and created best online stores in last 9 years. Our work approach is clear and straight i.e. to make websites for customers instead of anonymous web. Check our Ecommerce services to know more.