SEO in 2013 is not just about influencing search engine and so are the off page techniques. With strict Google guidelines and ongoing updates it is a necessity for every online business to focus on overall web presence instead of just search engines. You do not need just a good rank in SERPs but branding and decent online reputation too, for surviving your business in long-term.
There is end number of off page strategies but here we are mentioning the topmost ones, which will support your online expansion too:
→ Social networking:
It’s the best and biggest way in current world to grow your web presence. Social networks like twitter, Facebook, Pinterest, LinkedIn, Google+ etc. are the most influential platforms to build an online network. The more you connect withnew web bodies, the higher is your chance to rule search engines. It is so because Google welcomes things that interest users and these platforms closely surround them.
→ Blogging:
It is anyway a profitable deal whether you are having your own blog providing unique information to users or you are posting blogs on authoritative domains. It builds trust in your target audience as they can communicate with you.Participatingin comments at trusted blog sites is another goodway of blog marketing. It can get you nobledeal of inbound links and linking to similar ones will give the benefit of outbound links. Hence, both ways, it is a treat to grab. If you lack in writing then hire a guest blogger.
→ Link building:
Increase your link popularity by building ‘more’ and ‘relevant’ connections on web. Just be cautious about the credibility of both, the content and website. Link baiting is the best way of promoting your website if you do it in right direction. Be wary of using no-follow and do-follow links appropriately to increase the link juice and get higher in search engines. Beware of black hat SEO techniques and indulge in natural linking.
Apart from the above mentioned off page strategies,you must focus on:
→ Forum postings&Community Creation:
Create forums and initiate discussions that interest your target audience and engage them by developing a thread of communication.
Community creation is another good way of engaging users. You can create communities on popular public platforms and get closer to your prospects.
→ Directory Submission, Article Submission, Classifieds Submission:-
Targeting Local Listings, Yellow Pages, Business listings etc. help you increase your web presence qualitatively.To establish your business online, making your presence dominant on Google maps, local pages help you get in view of local visitors. Offer unique information about your business on yellow pages and business listings to get benefitted with this off page SEO technique.
Many believe that directory submission is unfruitful after latest panda & penguin updates rolled out but in reality, it’s not, if you target niche directories.
Submit high quality article content to popular and trusted domains, keeping user’s interest on priority.
→ SharingPhotos, video, presentations:-
Extend sharing images, videos and PPTs at well-known spots on web, so that you are recognized as a brand and being shared more among online users.
→ Business Reviews, Press Release:-
News and Reviews are searched most by people, so Search engines too look for them dearly. Creating credible press releases, business reviews and publishing them on principal domains will add to your website’s authority.
For more info on SEO related queries, Talk to FATbit Experts.