While online merchandisers are pacing up to make the most of online space, there are still few organic concepts that are laid back and not coming around actively as much. Search engine optimization is one of the strategies that’s yet to be adopted by eCommerce website owners fully. SEO is a crucial tool that maximizes your eCommerce website’s potential and positioning on the cyber realm effectively. However working on optimization processes for eCommerce website is a little different ball game.
Here are some challenges that eCommerce websites face while drafting SEO strategies:
Here are some challenges that eCommerce websites face while drafting SEO strategies:
- Internal linking is always an issue. Since eCommerce websites have loads of pages, and more often than not it becomes tedious to choose the primary pages that are supposed to be linked to.
- Owing to a wide inventory presence, designing a navigational structure that is customer centric becomes a very difficult thing to perform.
- A lot of times, eCommerce sites also encounter by default poor URL structures. Unclean and hard to decipher URLs make it difficult for search engines to determine what the web page is all about as well as index it well.
- There are times when high quality backlinks cannot be obtained since a lot of websites do not see benefits in linking back to an eCommerce site minus relevant information.
- Industry specialists always ensure their design ingredients include filtered navigation as one of the most important aspects. This process is highly customer oriented and helps them navigate through products on your site based on preferences that cater to their interests. Filtered navigation is also highly beneficial for users who research extensively in making a certain purchasing decision.
- Deep linking is yet another SEO strategy that can be followed for amping up your eCommerce website. This lets users directly follow the link and have an access to the available information and content. A direct linking enhances conversion probability.
- XML and HTML sitemaps are a great way to let search engines easily find the pages of your website and also improve their chance of getting indexed. HTML sitemap helps visitors find pages easily and rapidly.
- Link building strategies like social networking, blog commenting, product reviews, product contests, SEO press releases, and listing your site on popular deal sites are a great way to obtain high quality back links. Nevertheless, it goes without saying that content is the king and there is nothing that can pull its significance down. Authentic and great contents are always an add-on for any eCommerce website per se.
- Try revising the product pages and adding unique and fresh contents to them. This undoubtedly enhances the rankings. Another trump way to improve conversions and visibility is to rewrite content for category descriptions. This helps customers find information on your site easily. Offer as much useful information as possible about your products on Buyers Guide, How to articles, Instructional videos, to incite better purchasing decisions in customers.