Impressive Website Portfolio – Formula of Greater Leads & Conversions
"Great portfolio design is as important as website itself"
We are living in WWW era where online presence opens up great possibilities for all kinds of businesses. Competition is stiff and growing every passing day, you are not the only one selling a product or service online. In such a Hyper Competitive online market how do you persuade your website visitors to buy from you? To sell more online, you have to win the TRUST of the prospects by displaying your past works through impressive testimonials and attractive portfolio. Reflecting your strengths and skill set is the best way to convince the new prospects looking for some reliable vendor to place orders with.
PORTFOLIO - MEANING
It is an ensemble of company’s past works and recognitions. But it is more than just a page to post completed projects; a good portfolio serves as a lead generation tool. Prospective clients judge a company’s efficiency by carefully scrutinizing portfolio page.
IMPORTANCE OF A PORTFOLIO
A good portfolio is a means of self branding that helps converting visitors into loyal customers by:
Showcasing achievements - The best way to brand your business is by highlighting achievements, mentioning distinctions and recognitions conferred upon it. A well designed portfolio helps in achieving the same.
Displaying best works and industry expertise - Impressive works reflect service provider’s expertise in the industry. Through a portfolio, an entity can inform visitor about work approach, industry expertise and best works undertaken. Flaunting reputed partners and clients - If there’s a big brand that the company has worked for or is supported by, portfolio can be used to reflect the same. This helps gaining visitor’s trust and respect.
Having understood the importance of an impressive portfolio, the next step is to know how to create one.
CREATING AN IMPRESSIVE PORTFOLIO
A portfolio is an opportunity to make a positive impression in visitor’s mind. To make a positive one, expert professionals keep the following things in mind while making it;
Creativity - A portfolio ought to be creative enough to more than just catch the visitor’s eye. From graphics design to placement, content and description, everything should intrigue the visitor to explore further.
Usability - Your portfolio, in fact the entire website, should be high on usability to gratify the target audience. Immediate gratification here implies visitor’s conversion into a client.
Industry expertise - Be precise and catchy while highlighting your company’s work domain, range of expertise and recently completed works.
Approach and work ethic - Content & graphic elements should precisely state company’s approach, work ethic and how it provides an edge to its clients.
Work display - A portfolio should necessarily include company’s best works in recent past and how each project was handled as per individualistic requirements. It is ideal to have these works categorized by service. Prominent brand names should be highlighted first to attract the visitors.
Testimonials - Your satisfied clientele won’t mind writing testimonials; hence you shouldn’t hesitate to ask for them. Words of appreciation from former clients help build trust. More importantly, this trust helps attract new clients.
Substantial links - Offer links and details to support the works illustrated in the portfolio. This brings in the transparency factor and generates confidence in the minds of visitors. Just vague snapshots wouldn’t work in your favor.
FATbit Technologies is a web design agency that realizes the importance of portfolio and related website pages for lead generation and business growth. While undertaking website projects for its global clients, it keeps in mind the concept of usability and visitor engagement.
With 9 years of experience and expert team of 50+ professionals, it creates websites that are visually fascinating, engaging and intuitive.
FATbit has completed more than 2000 web projects while employing the latest technologies with precision for its clients. It has evolved:
• Responsive websites like GalaxC, Bayview Concierge and Blue Ocean Global Wealth. GalaxC is an e-mart platform that was designed by employing latest development technologies such as HTML5, CSS3 and Javascript.
• eCommerce systems like Xopso, RedCappi and Lamrod. Xopso is the biggest deals brand in Spain that has also expanded to Mexico. This user friendly website with an exceptionally appealing design is completely responsive. It is loaded with exceptional features such as live stock meter, and traffic management system.
• Content management systems like National Employment Training Scheme (NETS), Cambridge Education and Ducati Global. NETS is an online examination system developed to successfully conduct examinations for more than 45k students.
FATbit has also assisted global businesses and brands by creating top notch corporate presentations, impressive flash websites, remarkable division based table-less designs, dynamic websites and amazing HTML websites.
FATbit Technologies is a hub of web solution experts committed towards delivering perfection at whatever they do.
To have a better idea of what an expert portfolio should look like, check the link http://www.fatbit.com/website-design-company/website-portfolio.html