As online reputation management experts, FATbit entertains several queries on daily basis. On the basis of all those conversations, we have prepared this easy guide to help businesses manage their online reputation. Apart from this we are offering various online Reputation Management Packages. These comprises of premium, advanced and Expert reputation management packages which you can avail depending upon your needs. Using these techniques in advance will save your business from future negative reviews before they appear.
- Make your presence on leading networks
Are you available on Facebook, twitter, tumblr? It’s not just about one or other network but all leading websites that allow social interactions and have huge user base. A business can build positive image using its social profiles by interacting with target audience and sharing notable facts about its work. These networks give your business the benefit of domain authority and make brand presence stronger on web. - Add value to Content – Optimize it
Optimizing content plays tremendous role in making your online reputation bigger & stronger.
- Include your brand name along with relevant keywords, categories & products in content that you share.
- Create appropriate bio for each of your profiles and make it fit as per Google & users so as to make them interested in your brand.
- Look for the positive content on lower pages and promote them to bring to first one.
- Invest in natural link building so that you can get the benefit of linking to authority URLS.
Is your Content Well Optimized for Search Engines?
Consult for Analysis- Adopt clear Social Media Approach
Social Media has great impact on how your brand is looked upon by online searchers. ORM has scaled new heights with real time sharing networks like Twitter & Facebook. But, social media can be equally disastrous if you lack a planned approach. Follow the tips written below to handle it safely:
- Don’t react negatively to abrupt situations/comments.
- The best way to manage your social media presence is constant monitoring. Keep a watch on your company name & associated words using ORM tools like Yahoo Alerts, Mention.net, Naymz.
- Keep a manual check on alerts received from review sites and social profiles.
- Don’t handle it yourself if you are new to social media. Give the charge to an internet savvy guy or hire a social media manager to save time & avoid errors.
Following a clear strategy will help you maintain infallible reputation. Having done that, you can be in better situation to fight whenever a negative comment or review comes across. Dealing with negative links become utmost difficult for a brand that has never invested in online reputation building in past. You have to start from scratch and that may be more time consuming too. So, proactive reputation management is the better alternative for businesses that want to build positive name. Go for it, if you have not started yet.
FATbit, the reputation management handles online reputation of businesses & individuals including celebrities, professionals, real estate firms, software companies, hospitality partners etc. Request for consultation to take their advice on reputation management & proactive services. Get personalized solution based on your online reputation analysis.
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