Spying on your competitors is not tough if you know few specialized tools meant for keeping track of their marketing activities. You can learn about the keywords they use, how they advertise and who mentions when about your competitors on social networks.
Before we learn about the tools let us know first how these tools can help you spy on your competitors:
- Let you know what your competitors are doing and if they are doing it better.
- Improve customer targeting by filling the gaps based on their ad strategy.
- Use concrete data to device your next plan of action.
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Social Mention
Being an SM search & analysis platform, Social Mention allows you to view what people say about a brand. You can have real-time check on blogs, images, posts, status updates, etc shared with the name of your competitors on any social networking site (Twitter, Facebook and YouTube etc.). Analyzing its results can tell you what sentiment flows through users (for your co-businesses).
Alexa
Alexa is the best place to spy on your competitors’ websites. It tracks global traffic and gives you clear report of frequency of visits, source of traffic and all about web traffic that helps in making new business strategies. In other words, Alexa Traffic Rank can be described as a tool to measure website popularity (roughly). The results are based on visitors and their page views (per visit).
Alexa results involve routine traffic data that comes through various users and are thus trusted hugely by webmasters.
The Search Monitor
It gives you an account of paid as well as organic search. Spying your competitors with The Search Monitor is quite helpful for budding businesses as they can even check how their business looks against contemporaries. With it you can also keep a close watch on affiliates, SEM and shopping engines.
SEMrush
This tool helps you get a fair idea of competitors’ organic positions in search engine. Pick any two websites and check where they rank for particular keywords (in comparison). You can observe the flaws in your ranking this way and create new strategies to immunize website for future. Apart from this, it helps you study competitors’ ads and gives analytical view of traffic that comes through PPC/CPC ads.
MixRank
With MixRank you can see how your competitor is advertising with Google AdSense. It gives you the power to know they are advertising and what their ad copy is. Usually online business owners use this tool to watch the most successful ad campaigns of competitors and use the data to boost their own site’s profitability.
Using these tools you don’t only get facts but develop an eye to plan further. These facts make future planning strong and result oriented. Although it’s not very tough to employ the benefits of such analytical tools yet if you feel short of info required to use them, then don’t hesitate consulting digital experts for professional help.
