Thousands of startups initiate a new venture every day. Amid all the competition and fast growing industry standards, fewer of them actually survive and make it large. Why few startups succeed, it is not because of some assumptions but it’s a planned approach that makes them survive, grow and succeed eventually.
Here we share with you the success phenomenon of startups who achieve great heights online. Below are the 5 Steps that make a successful startup journey:
1. Device a Strategy
By strategizing a business plan we mean to start when you are actually ready to take the plunge. Do your homework before kick starting an idea. It involves extensive market research, brain storming& several ideas to support the main business idea. Evaluate risk factors in advance and analyze your competitors, target audience to substructure your business model with substantial facts.
Once you are done with all the necessary Research, Analysis and Brain storming, it’s time to consult industry experts who can tell you more about the pros & cons and prepare you for the real tough fight of survival.
2. Plan a Website
Now it sounds nothing new but to design a website is equal to creating a preface to business itself. It may look like a designer’s job to an onlooker but planning a website is a task essentially concluded with the help of UX experts. Enriching user experience is a must for startups because the target audience does not recognize them by identity unlike other established brands. So, to please first time visitors startups are expected to offer something unique and purposeful to impact their presence in visitors’ mind.
Making your website responsive, planning design according to business objectives & specific requirements are few considerations to keep in mind while creating a business website. Just remember that everything is important from visual appeal to loading time, so ensure precision at every level.
3. Strengthen your SEO
Making your presence felt in search engines is more than important since major share of unique visitors come through this source. With effective link building and other optimization practices like Effective quality content, Meta tags, Website Images, Page heading, site map etc. that can get good rankings and attract great deal of web traffic. With expert SEO analysis (keywords, competitors) you can add value to your online presence.
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The first rule of search engine optimization is that you have to follow instantaneous approach because everything contributes to your SEO ranking whether it is a small Meta description, inbound links or any ranking analysis for that matter.
4. Content Marketing
Content is the biggest weapon you have in your hand. Startups cannot miss writing a compelling copy as that’s the only way to communicate effectively with online readers. Make sure that you offer fresh, enriched and user focused content through your blogs and service pages. Freshness is welcomed by both Google and users.
Don’t offer stereotypical writing, work instead on hitting the right cord by studying your target users’ psychology. Your writing must serve their interest whether it’s a blog, article, press release or a small ad copy. Don’t repeat anything in your content and try maintaining homogeneity (that usually people kill by using excessively diverse fonts and formatting).
5. No Exit to Social Media
Promotion is the key to success when it comes to startups business. Social media networks act as best platforms today to extend business reach. They have global access and high user engaging capacity since there is lot to share in lot many ways. You can use interesting updates, run campaigns, share videos and post images to attract user attention and build up your brand identity.
It is an essential source of leads as people get to know about your company through word of mouth. Recommendations speak louder than paid advertisements and social media marketing is the best way to get them. The things you share though your business profile on Twitter, Facebook and LinkedIn has better prospects of getting across target audience when shared by followers/subscribers.
The only thing you must be particular about while investing in SMM is to keep a consistent approach. Businesses, which begin with a bang and fail to maintain regularity of sharing later do not get benefitted. They in fact lose trust of online users who followed them once.
All the practices listed above have different goals to serve but collectively they create a scenario which favors startups in online business. The only thing you may cite common in our list of five success tips is that customer is king and you cannot afford to disappoint him.