Why eCommerce websites fail is a question that we have to answer as eCommerce strategists many a times. Viewing the misconceptions and ignorance of startups about growing eCommerce business, we have listed below the reasons why online store fails and how it can be saved from apparent failure.
Consider first what online customer looks for:
- Availability of products
- Convenience to buy
- Price & payment options
These are the topmost requirements of every online shopper and you need to meet all three of them if you expect a buyer to revisit your site. You need customized ecommerce features & quick functionality to meet these requirements. Read respective solutions for each of the customer needs stated above:
- Enhance search features & offer customized search for various products
- Make the order processing quick by having less number of steps in conversion process.
- Add cost estimator to keep the potential buyer informed at every level and give enough/different payment options.
Common Mistakes of Ecommerce Merchants
- Shipping & delivery information not easily available to visitors
- Long or complicated signup form
- Compulsory signup and absence of ‘Buy as guest’ option
- Too many ads and discounts over product pages
- Lack of remarketing or improper remarketing
- Inadequate or tight spaced product description
- Collective price at final stage of buying
If you really want to know “How to make e commerce successful”, then try to develop ecommerce website that is free of all above listed blunders. It will give you a sales focused platform and never frustrate a buyer.
Know from Ecommerce Website Consultants, what more can be done to Grow Online Store Profits
Ask your QuestionFATbit offers free discussion service to counsel startups and online entrepreneurs. If you are the one looking for creating a new online store or stuck with low ecommerce sales then take professional help. The company has 10 years of notable experience in web design & development. It gives complete web support from designing to marketing a website.
Having created several online stores for big & small business of the world, it ranks among the few best and affordable web design companies of India. Check PORTFOLIO.
FATbit creates smart Ecommerce systems that can meet the specific goals of a business. It focuses on:
- Making a user Interested in client’s business
- AIDA strategy to engage and convert visitors
- Offering easy checkout and adding innovation to Product search and display
- Simplifying buying process with intuitive functionality
- Ensuring security to win customers trust and revisits
The best part is that FATbit has genuinely priced Ecommerce packages for small, medium & large businesses. It charges at par with quality i.e. best as per global standards.