To promote ecommerce business, you need to make more efforts than you did to create it. Earning online business profits is no doddle when so many of stores are available to sell similar thing to same set of customers. You have to go an extra mile to reach the target audience and make your products sell.
Using Pinterest to showcase your business can do that extra mile walk for you. It’s the growing Ecommerce trend that most of businesses prefer to follow due to the usefulness of this platform. The Pin boards that you create are exposed to a subscriber base of around 70 million and have better chances of sharing if you can follow these rules:
- Think about user interest; do not show what you want to sell. Instead show what a user might feel delighted to see.
- Choose right kind of images of high quality to promote your ecommerce business by creating multiple pinboards.
- Add enough pins to make your board well-off and sizable, if you want to attract adequate traffic and engage the visitors.
- Instead of making it a product sheet, try adding inspiration by displaying ideas, moods and people behind your business.
- Add a “pin-it” widget on your product page too, so that visitors can share the products they like. It will increase your website sales significantly by building Pinterest as a free source of traffic.
- Use Rich-Pins to include pricing, website link and search engine friendly detailed description and get appeared in relevant categories too.
- Use Pinterest Analytics to know which of your pins got more traffic, on which boards it appeared and alter your online marketing strategy accordingly.
How to use Pinterest effectively?
To make the best of this new social media marketing platform you must have the required functionality on your website and blog. There are few plugins required for making it operative on any website. You need to plan your widgets innovatively to help your visitors also share product images through Pinterest boards. Integrate custom features in your ecommerce system to make social sharing simple for your visitors.