Take a second check, if you think you have hired the best SEO Company to look after your web presence. There are various ways which various companies follow to optimize a website. To decide whether or not your SEO management company is following the right path you must know which practices are considered a mistake by the experts.
Here are few common mistakes that SEO companies are found to be following unduly:
Using duplicate content
Content being the crucial part of Search Engine Optimization is exploited the most by black hat SEOzers. They make use of content replication to win the battle of ranking, which is strictly prohibited by Google. SEO Case studies show that quality and original content is an important but not the only thing that boosts ranking on search engines. There are several other factors which make a business do well through search engines.
Getting paid Links
Buying links is a sin, if you look forward to stay on the Google search engines for years. It may give temporary boost to your rankings but prove damaging eventually. Google praises natural links and penalizes the artificial.
Stuffing Keywords everywhere
This is the most common practice and no best SEO company or expert will recommend this. It’s unethical as well as dangerous for your online presence. Using hidden text or stuffing keywords in title, tags, page content and footers is of no use as it is a manipulation that Google can punish for over optimization, when caught.
Targeting keywords without analysis
Targeting keywords randomly or on the basis of guess is just useless and bears no fruit. There is a purpose with which keywords are picked and goals are set. Keywords analysis is important to decide the relevance of terms for a business.
Following these SEO tactics will ruin your long term goals. It can serve the immediate purpose but are not favorable for long term business. To sustain your online visibility, you need to apply latest techniques & robust solutions that can create stability in your search engine rankings. Using the modern SEO tactics will not only ensure your web presence but boost business possibilities too.