Infographics are great information sharing mediums and can help you connect with target audience & communicate ideas. However, if you want your infographic to help in SEO & traffic generation as well, then, you need to take care of some technical and marketing points after design.
Below are some points that will optimize your infographic from SEO point of view and generate maximum business benefits;
Offer embedding
Allow website or blog owners to embed and publish you graphic work. To make this possible, include embed code box at the end of the post. In case authority websites choose to publish it, you will get great SEO as well as traffic benefits.
Take care of technicalities
Use a good file name and alt attribute for your infographic. Don’t forget to include secondary branded links after the graphic to gain clicks from viewers. If you hire a team of professional infographic designers, you wouldn't have to worry about such technical aspects.
Invest in advertising
In case you don’t have a big following on your social realm, then, it would be wise to invest in advertising to get better coverage. Rather than going for expensive Facebook ads, choose cheap StumbleUpon Ads. Get in touch with relevant influencers on Twitter and pitch your infographic to them.
Publish on your blog first
In case you have a blog in your business website, publish your infographic on it first. Make sure there are social sharing buttons at the end of the post. In case you do have a company blog but it does not get much traffic, you can opt to publish it in a guest blog. Guest blogging will give you a wider reach and hence more shares.
Generating SEO and link building benefits from your infographic requires only 2 things;
- High quality infographic
- Experienced marketing team
If you get both at the same place, there cannot be a better infographic deal. FATbit Technologies is one firm that can create creative infographics and make them trend on social media.
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