Successful Website Design Practices for Non-Profit Organizations to Engage Donors

Web design practices for Non-Profit Organizations are not much different than those of best-selling platforms. A regular business website has several long term & short term goals while the NPOs are more focused about attracting donors & volunteers. Just like Artistic Web Design Process is inspired by art lovers, a Non Profit Web Design inspiration is based on compassionate people who believe in donating for a cause.

Here are the best practices that make a successful Non-Profit website:

• Every new user has the potential to donate. So, making it Donor friendly is important. Customize your web design in such a way that it reflects your mission, values, goals & philosophy.
• Mention about your recurring donors on the website to motivate prospects for contributing financially to your organizational goal. Share Stories on home page in form of videos or infographics to engage them.
• Don’t miss out on BLOG section as that’s the most crucial area to engage donors. Users explore blogs to learn more about an organization’s recent activities and your blog is the prominent medium to interact with them.
• Whether you use a Button or Banner, just try to make it prominent on each page of your website. It’s better to give an option to donate on the top of page that may keep reminding visitors of contributing money all through their visit.
• Add a forum where volunteers, donors & seekers can talk about issues relevant to your organization. It helps in generating a feeling of involvement and brings you closer to your target audience.
• Use your Top Fold to give all important information in first 10 seconds that a user spends on your site. Make your topmost goal clear with a catchy headline and appropriate images. Use it best, so that visitors do not switch to another site without reading.
• Make the Donation process easy & uncomplicated. Do not include long forms for donors & always give them an option to contact you immediately for their contribution. It can be done with a phone number or live chat too.

Make it inspirational to Get Donors’ Contribution

One of the most significant web design trends for Non-Profit websites is customizing according to your purpose. These websites need a human touch and adding that requires extensive research of the cause you are working for. Making them dull & monotonous may not solve your purpose.

So, focus on adding interactive tools as per your organizational philosophy and customize it accordingly. Ask FATbit, a leading Web Design & Development Firm how your website can attract Donors.