Business is all about sales, whether it is a physical commodity or service. In the web world, higher sales can be accomplished through various means such as advertising, direct marketing and promotion. However, an ad or online snippet can only give a glimpse of what you have on offer. For additional details, there has to be something more elaborative. This is where landing page comes into picture.
Get to know landing pages
In simple words, these are the pages you reach on clicking banner advertisements, specific search engine queries and email campaign links. The page elaborates on the point that made you click at the first place. Seasoned experts at FATbit Technologies deliver landing page design & optimization services with perfection to help businesses capitalize on their marketing and advertising expenses.
Why are landing pages important?
After getting impressed from a banner ad, one would like to see the specifications of that very offer after clicking. But, sometimes, instead of leading to the relevant page, people are directed to the homepage or any other service page. This can be frustrating because when prospective customer doesn’t find what he came for, he leaves the page in no time.
Landing pages facilitate the transition of a prospective visitor to a loyal customer. By designing and optimizing specialized pages, FATbit Technologies does just that for you.
Expertise to tailor perfect pages
With nine years of experience, FATbit specialists know what drives visitors and how to make them stay. Be it the visual elements, content, trust indicators, testimonials or call to action, its experts work rigorously over every aspect of landing page by employing their marketing and buyer’s behavior expertise.
Most important landing page elements
Content – Visitor was impressed with your ad copy and clicked to explore more. This interest makes landing page content very important. If visitor is not taken to a page with rich content that elaborates the most important points, then, he/she will surely leave.
Call to action – Prompting statements together with actions buttons like Call Now, Subscribe, Register, Get in Touch and Buy Now, constitutes call to action. CTAs make visitors to continue down a conversion funnel.
Visual elements – Visual elements should always compliment the central idea of the landing page optimization. If you are selling homemade cookies, then, your images and graphics should reflect your home-made factor.
Trust indicators – If a website uses rightful claims to show years of experience in the concerned field, it is using trust indicators. Such indicators are important to win over visitor trust and loyalty.
Testimonials – These can be referred as words of appreciation from your current/previous customers or clients. Testimonials contribute hugely in winning trust of a prospective visitor.
Expert approach
After extensively researching your business and target audience, FATbit experts carefully develop mockups and wireframes for your page. They specifically focus on the creation and placement of call to action, visual, and trust elements.
FATbit specialists promise landing pages that are designed and optimized with client’s business objective in mind. This way, business generates great results from AdWords campaign, SEO efforts and email campaigns.