Web brands spend lavishly to bring fresh traffic and it hurts a lot when visitors leave within seconds. In most of the cases, product or service on offer is not at fault. The issues lie with conversion funnel and its failure to make the visitors perform desired actions.
It helps online businesses and brands achieve business objectives by taking corrective measures. Once FATbit Conversion experts are done, there are greater chances of potential visitors turning into real customers. Following two points occupy the minds of web experts while working on projects;
Decreasing bounce rate
High bounce rate is something that a website never wishes for. It either means visitors are not finding the page appropriate to their search query or are facing difficulty in starting an interaction. Conversion specialists aim to suggest improvements that will make people stay on the page and explore.
Improving sales
Sales are crucial for every web business. For websites that are not dealing with goods and services, the desired actions are signups and registrations. For business websites, desired actions are direct sales, registrations, signups, and quote requests from visitors.
It has been active in the web services business for nine years and understands the importance of conversions for a business. To help clients acquire maximum business mileage from visitors, it takes a scientific approach to optimize conversion funnel that involves;
Initial research study
It is not planned if research is not involved.
Research study is intrinsic to any website related change. Considering the same, FATbit experts undertake study related to business objectives, branding and targeted audience to gain insights about the website and establish ground for future changes.
Call to action analysis
Call to action elements makes the most important channel through which conversions begin. So, it is a given that they would be under the spotlight during optimization work. The firm critically analyzes every interactive part of the funnel to see scope of improvements.
Landing page tweaks and testing
Landing pages carry humungous scope of sales for brands that specialize in a variety of services. Conversion experts undertake extensive tests to establish symmetry between text, visual and trust elements. This adds fuel to landing pages and improves conversion chances.
Proven optimization processes
At FATbit, multivariate testing, A/B testing and similar processes are part of everyday work. By using scientific methods and proven technologies, seasoned experts help in improving the possibilities of converting visitors into buyers.
Being in the business for nine years has taught us that concrete results don’t come with guesswork. You have to go ahead with a planned approach and use scientific means to accomplish business objectives for clients.
Conversion requires expertise
FATbit believes that optimization is not something a designer or developer can manage. To understand conversion funnel and its optimization requires web expertise and firm understanding of visitor behavior & psychology.
The company has been able to survive the competition because it has the right experts that bring the right results for website owners.
So, Think Sales; Think FATbit.