Are you running an online business but unable to generate revenue from visitors? Do you want greater sales and revenue from your online venture?
If yes, then, you should start thinking about conversion rate optimization.
What conversion rate optimization means?
Conversion rate optimization is the scientific process that helps website owners in generating greater leads, sales and signups from potential visitors.
In simpler words, it is easiest way to garner maximum sales/leads for your products and services.
Benefits of conversion rate optimization
It is easier to divert the flow of online traffic towards a given website but that is of no use until one is able to convert that traffic into possible customers or clients. Here the science/art of conversion rate optimization comes into forefront. Biggest advantage of the conversion rate optimization is that it helps in luring the probable client and converts them into possible clients. Without doubt conversion rate optimization is the most vital aspect for Web Company that is looking out to make its presence felt in the online sector.
Things to consider while dealing with conversion rate optimization
- Is your website turning away likely clients?
- Is bounce rate of your website too high?
- What changes are required to improve conversion rate for your site?
- Aspects of conversion rate optimization
CRO concentrates on accomplishing favorable user experience for web pages and landing pages of a particular website, which the user visits. Conversion rate optimization compels the online clients and convinces them to opt for the online services offered by given website thus help increase leads and overall sale of that site.
The principle is simply ‘higher the conversion rate; better will be the profits’.
How it affects online business?
Conversion rate optimization helps in convincing the clients who visit the given website to opt for website’s service. Thus it enhances the overall profit of given online company. An online company is ranked higher in the SEO ranking if it holds better conversion rate optimization in its kitty. CRO helps in multiplying profits and revenues thus help generate business of repeated type or nature. It also helps in setting up user base which is more engaged by its basic nature or type.
Conversion rate optimization process
The conversion rate optimization works in step by step manner to impress the client to opt for service offered by the given online company. Given below is the detailed description about how conversion rate optimization operate
- Initial research and analysis
For successful conversion complete knowledge about web platform and client’s specifications is needed. FATbit is a reputed and well established web development and designing company that carefully understand the specifications of the online client and design websites accordingly. Analyzing, objective, website business, market and product segmentation along with effective writing for the audience to be targeted, affects the conversion rate optimization in a big manner. - Analysis of call to action
The call to action feature play chief role in converting customers into possible clients. Combining call to action feature with social media platforms works wonder for a website; primarily due to the wide spread use and popularity of the social networking sites among online users. Labeling and other related aspects play pivotal role in the designing call to action tool for a given website. - Data extracting or mining
Prior to acquiring reasonable hold over the basic concept of a website, qualitative and quantitative data mining or data extraction (from the traffic sources that are present) of the website is carried out. - Landing page analysis
Landing pages are must keeping in mind the fact that conversions from the advertisement campaigns and search engine are practically impossible in the absence of quality landing pages. Analysis of landing pages is must as they help possible customers to check out quality of the product highlighted in the given web site. - Test stage
Deploying different scientific procedures like A/B testing and multivariate tests, to check out which one of the graphic, visual and textual elements helps speed up the conversion rate and which acts as obstacle in it, are vital. Using experimental designing of web pages and monitoring their improvements is really handy for enhancing conversion rate optimization.
How to improve conversion rate optimization?
Conversion rate optimization is a scientific process that requires rigorous study, testing, and execution. However, here some points by working on which you can quickly improve the ‘selling’ quotient of your website;
Improving landing pages and using white spaces aptly
Landing pages are perhaps the biggest components with the help of which the client can come in face to face contact with services or products offered by an online company. It is also observed that majority of the online companies do not make use of landing pages for their marketing tasks.
Landing pages are effective tool for diverting flow of online traffic, and therefore attracting possible clients toward a website. This is due to their advanced features like superior online user interaction and effective use of white spaces. Elements of a landing page vary according to the specifications and the product which they promote. Design of landing pages varies as per services it is designed to offer, and the audience which it intends to target.
Deploy effective call to action strategies with attractive offers
Call to action includes all the elements that help in converting potential visitors into clients/customers.
Call to action should be impressive and catchy and should compel the client to opt for given online product and proceed to conversion funnel without any compulsion or hesitation (due to various attractive offers associated with them).
Enhance user experience and remove visual distractions
User experience is vital as it helps in improving the web brand and thus makes platform conversion friendly. Different aspects or elements of a website combine together to create effective user experience and some of them are conversion funnel, content, color scheme, navigation, labeling, functionality, structuring along with the tone. In case user experience is not handled properly it can lead to higher bounce rate and rejection of the services of given website. Remove any visual distraction present on the website if any, to let the visitor grab the content of the website instantly.
Give attractive/ benefit oriented headings to content and enhance download speed
To make the content of the web page look attractive one should write down attractive headings of the content. A web page with attractive heading grasps attention of the readers who generally read the headings of the given article first.
Increase the page download speed of the given website to let the online customer download it quickly. As the web surfers usually have shortage of time/ or are impatient, so they surf different sites quickly to locate the website of their specifications.
Write relevant /impressive content and give site interactive touch
Write content with interactive touch so that the reader can leave their opinion/feedbacks about the content. Website containing interactive content is bound to increase conversion rates. Offer relevant and impressive content in the website so that reader gets what he/she is looking out for. Impressive content means the content which is genuine and easier to grasp for reader. Avoid adding company jargons into the content of website as it can confuse the reader.
Depict logo of your company aptly
To make your site look credible depict logo of your company. An impressive and clear cut logo will leave good impression on the surfer visiting your website. In short logo infuses credibility to the main message of company for which it is meant and it is also referred to as source credibility in theoretical terms.
Avoid grammatical and spelling mistakes
A website is considered conversion rate optimized if its content is free from grammatical and spelling errors. An online surfer or visitor will find it very annoying if he/she locates spelling and grammatical mistakes in the site’s content. An error free and neatly designed website is bound to enhance conversion rate as it impresses the online surfers and prompts them to opt for the products advertised in it.
About conversion rate specialists
With 9 years of working expertise, FATbit has the distinction of completing more than 2000 projects till date. It specializes in the field of conversion rate optimization and has helped various businesses in improving sales, leads and website prospects.
FATbit employs established scientific methods and techniques to help clients achieve conversion goals. Apart from it, the agency also offers web design, development, web usability analysis and landing page optimization related services to its clients.